Apple iOS update crushing potential tech IPOs.

Apple announced at WWDC some disturbing news for several companies which we have thought of as potential IPOs in 2015. Here is a quick breakdown of what Apple’s announcement at the Apple Worldwide Developers Conference 2015 means to the industry.

Below is a quick walk-through on the some of the tech startups who will be affected, properly even wounded by Apple’s future systems update iOS 9.

Spotify funded by Horizons Ventures, Northzone Ventures, Wellington Partners, Founders Fund, Kleiner Perkins and Accel Partners with $1070M in total disclosed funding will be directly competing with Apple when the new system update, containing a new music streaming service, is launched.

The Apple Music update also contains services or features that will affect companies like SoundCloud ($123M) and Rdio ($109M).

Flipboard ($161M in total disclosed funding) provides a social-network aggregation, magazine-format mobile app which is similar to the, at WWDC introduced Apple News feature. Apple plans to remove its Newsstand feature and will through the new feature provide a more Flipboard similar interface and publisher partnerships.

Evernote ($140M) which we have looked at as a potential IPO candidate for 2015 will be wounded when Apple upgrades Notes. Notes will in the future allow sketches, checklists, photos and links providing a lot of the features and flexibility as the Evernote app is known for.

Apple announced a bunch of new Apple Watch features including new watch faces, voice memos, sketch colors, custom mail replies and a combined developer program. This will make the days at Pebble ($15M) a bit more difficult as a competing smart watch provider.  Before this Apple update Pebble Technology was predicted to have a bright future as their Pebble Time currently holds the record for most funded project on Kickstarter.com with 20.3M USD funded on top of the 15M USD the company already had from disclosed funding from Charles River Ventures.

Health iOS 9 will also be upgraded with reproductive health tracking, which would compete with the menstrual-cycle tracking provided by Glow ($23M), Clue ($3.3M) and Bellabeat ($4.5M). The Health app upgrade from Apple will also contain other female-health tracking features which will collide with the full-featured fertility and pregnancy app Ovuline ($5.8M)

Truecaller ($80M) can see them-self as affected by the tech giant new update as it also contain a new caller ID feature which passes information from your email contacts and thereby let you know who is calling, this being a very central part of the Truecaller app and will no doubt affect their revenue.

Last in this quick walk-through, but not the last in the tech industry to be influenced by the iOS update, is the Israeli tech start-up Moovit an App by Tranzmate Ltd ($81.5M). The Moovit app provides real-time transit information and regional maps which will be supported in the future update of Apple Maps. The very well-funded startup will properly not close up shop, but Apple’s is levering the ecosystem and it’s absolutely essential for this company.

For these companies to survive it will take true entrepreneurship and innovative skills which some of them without question have. Or they wouldn’t be where they are today. The iOS 9 update is already available to those enrolled in iOS developer program – the rest of us will properly have to wait until somewhere in the fall of 2015.